Inside the agentic commerce shift
Your central resource hub for agent-led commerce and how to get your product data AI-ready!
The agentic commerce news tracker
Key announcements and curated updates on protocols, platforms, and market moves influencing AI-driven commerce.
May 5, 2026
Meta plans AI shopping agent for Instagram
Meta is reportedly developing a dedicated AI shopping agent for Instagram as part of its broader push into more autonomous “agentic” AI experiences.
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May 5, 2026
Shopify sees AI-driven orders grow nearly 13x in Q1 2026
In Q1 2026, AI-driven traffic to Shopify stores grew 8x, while orders from AI-powered searches increased nearly 13x year over year, highlighting the growing impact of AI-led discovery on ecommerce.
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May 5, 2026
OpenAI launches Ads Manager for ChatGPT advertisers
OpenAI is expanding ChatGPT advertising beyond its pilot with a self-serve Ads Manager, CPC bidding, and conversion tracking tools. The rollout is currently limited to US advertisers as OpenAI scales its AI advertising business.
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April 28, 2026
Amazon expands AI shopping with conversational product discovery
Amazon introduced new AI shopping features that generate conversational product summaries and let shoppers ask follow-up questions in real time through “Join the chat.”
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April 20, 2026
Adobe introduces agentic DAM to power AI-driven content workflows
Adobe’s new agentic DAM uses AI agents to automate content management, governance, and delivery, transforming assets into intelligent, context-aware experiences across channels.
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OpenAI launches Ads manager platform to scale its advertising business
OpenAI is rolling out a self-serve Ads Manager within its ChatGPT ad pilot, signaling a shift toward building a full advertising infrastructure around AI-driven discovery.
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ChatGPT launches new product discovery features
ChatGPT enhances shopping with visual results, side-by-side comparisons, image search, and fresher product data.
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OpenAI plans to combine its AI tools in a desktop 'Superapp'
OpenAI plans to merge ChatGPT, Codex, and its browser into a single “superapp,” streamlining the AI experience across use cases.
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Amazon expands Shop Direct with product feed integrations
Amazon now allows merchants to sync product feeds into Shop Direct, enabling AI-driven discovery and even agent-completed purchases from external retailer websites.
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Feb 27, 2026
OpenAI and Amazon announce strategic partnership
OpenAI will expand its AI workloads on AWS under a $38 billion deal, with Amazon also exploring a multi-billion-dollar investment.
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Feb 19, 2026
Walmart's AI agent drives 35% higher average order value
Walmart reports that customers using its AI agent Sparky show higher engagement and spend about 35% more on average than non-users.
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Feb 11, 2026
Google is testing out a new shopping ad format in AI Mode
Google expands monetization in AI Mode with Direct Offers, letting brands surface tailored promotions when AI detects strong purchase intent. The pilot begins with discounts and will expand to bundles, loyalty perks, and more.
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OpenAI adds 4% transaction fee to ChatGPT checkout
Beginning January 26, 2026, Shopify merchants will pay OpenAI a 4% transaction fee for purchases completed through ChatGPT.
Learn moreJan 16, 2026
OpenAI outlines ads strategy and expanded access for ChatGPT
OpenAI will test ads in ChatGPT's free and Go tiers while expanding access, emphasizing trust, privacy, and transparency.
Learn moreJan 11, 2026
Google launches UCP, a new open protocol for agentic commerce
Google unveils UCP and new AI shopping tools, pushing commerce toward standardized, agent-ready discovery and transactions.
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Jan 8, 2026
Microsoft's Copilot checkouts and branded agents
Copilot's expansion across Bing, Edge, and Windows strengthens agent-led discovery and opens new surfaces where data quality matters.
Learn morePreparing your product data for agent-led commerce
We break down the agentic commerce signals you’re seeing and show how Productsup helps you prepare your product data for AI-driven discovery.
AI Enrich + AI channels: Build and deliver AI-ready product data
Optimize your product data with AI Enrich and seamlessly distribute enriched feeds to AI channels like ChatGPT and Perplexity, with built-in monitoring and validation through Productsup AI channels.
Learn moreGenerate smarter product content at scale with AI
Use Productsup’s suite of AI-powered tools to automatically generate and optimize product titles, descriptions, and attributes. Tailor content by channel, market, and audience, without manual effort.
Try it yourselfConnect your product feeds to ChatGPT
Syndicate structured, AI-ready product data to ChatGPT for conversational discovery and in-chat shopping. Improve how your products are recommended and purchased.
Learn moreMake your products discoverable on Perplexity AI
Send optimized product data to Perplexity's AI search and shopping experiences. Reach high-intent users through real-time, agent-led discovery and recommendations.
Learn moreLinkedIn highlights
Latest from LinkedIn
Follow updates, perspectives, and product thinking from Marcel Hollerbach, Co-Founder and CIO at Productsup.
Productsup resource library
Everything you need to understand agentic commerce, from practical guides to expert analysis that you can bookmark and come back to.
The new rules of feed management for agentic commerce
Learn how feed management must evolve as AI becomes the buyer. Discover practical strategies and feed requirements to make your product data ready for agentic commerce.
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Google Merchant Center in the age of AI and agentic commerce
See how AI-driven commerce is changing product discovery and Google Ads, and what you need to do to keep your Merchant Center compliant and scalable.
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Ahead of the feed: 2026 commerce trends report
Explore the shifts shaping AI-driven discovery, agentic shopping, and the future of digital commerce.
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Feed management and syndication in the age of AI
Get free access to our CIO-authored ebook by Marcel Hollerbach and explore how AI is redefining product feeds and modern commerce.
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AI prompt toolkit for product data
Learn how to use prompts to generate, enrich, and optimize product content for AI-driven discovery and commerce.
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2026 commerce trends: Making sense of agentic commerce
Hear our CIO and Co-Founder, Marcel, break down agentic commerce and what brands need to prepare for next.
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From bad bots to AI agents: Navigating the future of web traffic
Not all bots are bad. This fireside chat with fraud0 breaks down how to identify harmful traffic, recognize “good bots” like AI shopping agents, and prepare your product data for machine-driven commerce.
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Latest insights
Our latest thinking on AI shopping and product data strategy. We connect platform updates and market shifts to real implications for ecommerce teams.
The AI commerce shift: What industry leaders are seeing first
Commerce leaders from Bluestone PIM, Pimcore, trbo, and Productsup share signals shaping AI-driven commerce and feed strategies. Don’t miss this!
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LLMs.txt in ecommerce: What teams need to know about AI visibility
LLMs.txt may help guide how AI models interpret website content, but real AI visibility still depends on structured, machine-readable product data.
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ChatGPT ads, Google UCP, and the next phase of agentic commerce
Join Productsup CIO Marcel Hollerbach for a conversation on ChatGPT ads, the 4% instant Checkout fee, and what commerce teams should focus on next.
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What Google's UCP means for ecommerce, AI shopping, and product feeds
Google’s Universal Commerce Protocol introduces a new way for AI agents to understand products and transactions. See how product feeds need to evolve now.
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What is Perplexity AI Shopping? Key features, pricing, and use cases
Get your ecommerce brand to high-intent customers with Perplexity at zero-fees by optimizing your data through Productsup.
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Inside Google Shopping AI mode: How it works and what powers it
Google’s new AI Mode blends Gemini with the Shopping Graph to reinvent online shopping. Discover how product data fuels it and how to keep your feeds AI-ready.
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Chat, click, checkout: How ChatGPT just became your ecommerce companion
A closer look at ChatGPT’s new shopping features, including instant checkout and organic product discovery, and their impact on digital commerce.
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Is your product data AI-ready?
Not all feeds are built for AI discovery. Learn how to evaluate and improve your product data so it’s enriched and optimized for machine agents and AI-driven commerce.
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"Your feed is your product detail page" - Marcel Hollerbach on the future of AI commerce
Dive into Marcel's new book and get a sneak peek into his thoughts on AI, product feeds, agentic commerce, and more. Check out the full interview now!
Read blogGlossary terms
New technology brings new terminology. We break down key terms so you stay aligned as agentic commerce evolves.