Constellation Research has officially announced a brand-new market category of technology solutions: product-to-consumer (P2C) management.
In this video, Productsup CEO Vincent Peters and CMO Lisette Huyskamp discuss commerce anarchy and the new P2C management category.
P2C is an entirely new way to approach the multiple challenges posed by managing various omnichannel B2B, B2C, and D2C processes. To overcome evolving market-wide issues, companies need a one-stop solution to manage the flow of digital information between their products and buyers.
Find out what this new category means for Productsup, the commerce landscape and, most likely, your business.
Product-to-Consumer (P2C) Management
Brands, retailers, service providers, and marketplaces struggle to successfully control the complex omnichannel processes they need to thrive. This report introduces the concept of product-to-consumer (P2C) management as the way forward for companies looking to exert decisive control over their digital commerce systems.