Online event: February 24, 2022

The P2C World Tour: Radically rethinking commerce in Australia

The P2C World Tour is coming to Australia. Join us in radically rethinking commerce. Experts from Woolies X, Constellation, and Coles Liquor will show you why the future of commerce is P2C.

Hear from the following industry experts

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Three reasons to join the P2C World Tour:

Hear what the latest research reveals about the future of commerce
Discover how major brands are combating commerce anarchy
Learn why a P2C strategy is essential for success and how to realize it

Agenda

More detailed information to follow.

10.00 - 10.20 AEDT - P2C introduction and market outlook, John Sardelic Productsup
10.20 - 10.45 AEDT - Analyst perspective - Ray Wang, Constellation
10.45 - 11.05 AEDT - Customer insights - Pedro Butler, WooliesX
11.05 - 11.30 AEDT - Fireside chat - Juan De La Pava, Coles Liquor | John Sardelic, Productsup
11.30 - 11.40 AEDT - Wrap-up and Q&A

If you can’t make it to the event, be sure to register your details and we’ll forward you exclusive on-demand access to recordings of the sessions. The P2C World Tour will be tailored to 6 regions across the globe. View all the locations here.

Register now

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Speakers

- Pedro Butler
  
  Digital Media Platform Manager
  
  Woolies X
  
  With over 10 years experience working in digital media, in both agency side and client side, working on accounts including Aussie Home & Personal Loans, Qantas & Ebay to name a few. Pedro is highly skilled in dynamic creative and feed based advertising, and really embrace data to inform strategic decisions.
- John Sardelic
  
  Sales Director
  
  Productsup
  
  John has over 15 years of experience in digital marketing and is currently Sales Director at Productsup. John was a co-founder of Big Mobile, APAC’s leading mobile engagement company and creator of Australia’s first mobile advertising platform. He now works with some of Australia’s largest retailers, ensuring they have full control of their product feeds.
- Juan De La Pava
  
  National Digital Marketing & Martech Manager
  
  Coles Liquor
  
  A multidisciplinary digital marketer with an eye for innovation, creativity and strategic thinking. Some of the duties as the National Digital Marketing & Martech Manager for Coles Liquor, encompass the creation and execution of the search marketing strategy, create innovative ways to enhance online conversions as well as craft a personalise approach combining both online and offline data points using multiple marketing platforms.
- Ray Wang
  
  Principal Analyst and Founder
  
  Constellation
  
  R “Ray” Wang is the CEO of Silicon Valley based Constellation Research Inc,, He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode and blogs at www.raywang.org. His ground-breaking best selling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015. Ray's new book about Digital Giants and the future of business titled, Everybody Wants to Rule The World will be released July 2021. Wang is well quoted and frequently interviewed in media outlets such as the Wall Street Journal, Fox Business, CNBC, Yahoo Finance, Cheddar, and Bloomberg.