Powering product experiences for the Fashion industry
Friction in fashion feed management and syndication
Regulatory compliance
Product data requirements, like Digital Product Passports, constantly change and vary across regions. Keeping up with evolving regulation requires agility.
Sustainability and transparency
Conscious consumerism is on the rise. Fashion brands need innovative solutions to make sustainability and supply chain product information more accessible to buyers.
Diminishing brand loyalty
With endless shopping options, consumers are less loyal to specific brands. Delivering engaging product experiences across multiple touchpoints is key to retaining customers.
Complex product data
The rate of new shopping channels entering the market is accelerating. Brands need to meet platform-specific data requirements while maintaining a consistent presence.
Productsup’s frictionless feed management
and syndication platform
Maximize profitability
Boost margins with streamlined workflows, performance insights, and real-time optimizations.
- Identify top and under-performing products easily
- Reallocate ad spend to prioritize topsellers and reduce budget for low-margin items
- Update product content automatically to respond to trends faster
Drive regional growth, globally
Reach local buyers with scalable personalization tools and flexible shopping options.
- Adapt product descriptions, visuals, and attributes to match local languages, cultural nuances, and consumer preferences
- Leverage local inventory ads to increase online visibility and drive in-store foot traffic
- Connect with local delivery partners seamlessly for faster fulfillment
Boost customer engagement
Enhance customer experiences with diverse channel reach and tailored product content.
- Leverage dynamic creative optimization to deliver more relevant shopping experiences
- Generate hyper-targeted listing and ad copy from basic product attributes using generative AI
Our top strategies for maximizing fashion product data control
1. Optimize your distribution strategy
Select the right mix of direct channels, marketplaces, and retailers (including off-price) to maximize visibility while maintaining brand consistency and pricing control.
2. Personalize shopping experiences
Tailor your product messaging for specific audiences, from Gen Z browsing on TikTok to Boomers walking into department stores, to increase engagement and drive conversions.
3. Leverage digital and physical synergy
With 70% of in-store sales influenced by online browsing, create a strong digital presence while treating physical stores as experiential hubs.
4. Streamline supply chain management
Connect with suppliers directly to ensure accurate, real-time product information and reduce delays, stockouts, or pricing discrepancies across all channels.
5. Optimize for SEO
Ensure your product content is detailed, consistent, and optimized for search engines with relevant keywords to boost discoverability.
Proven success in omnichannel commerce for fashion leaders worldwide
“Thanks to the Productsup platform, we can streamline and perfectly control our product data, and ultimately, deliver top-notch shopping experiences to our customers.”
“I would recommend Productsup as a platform to every company which has a big amount of data that needs to be merged in a special way, and if you as a company have the aim to do product marketing or product-based marketing, you will be happy with Productsup.”
“After launching several online shops over the last years, we need to be able to quickly adapt product information for more than 400,000 products to local markets and audiences. Productsup is an extremely flexible tool that helps us expand internationally.”
“Commerce complexity had pretty much been my life before we started using Productsup as part of our commerce vision. With the Productsup platform, I feel that I’m 100% in control of our product content journeys delivering upon our strategy.”
Explore more resources for fashion product content management
How PUMA achieves global, multichannel success with Productsup
Learn how PUMA uses the Productsup platform to facilitate and automate their business operations across different channels, resulting in faster time-to-market for their products.
Webinar: 10 tips from PUMA
Hear directly from PUMA on how they use Productsup to manage product catalogs across global marketplaces.
