Elevate your beauty brand in 2024
Why product content optimization matters
Increase conversion rate
Meet consumers' demands by creating on-brand, compelling visuals and descriptions that showcase the product's benefits and efficacy, increasing the conversion rate.
Accelerate time-to-market
Make sure your product content meets the requirements of retailers, marketplaces, and advertising channels and launch (new) products faster on any channel.
Reach new audiences
Generate engaging, ready-to-use product titles and descriptions automatically. This way you can easily tailor your product content to specific target audiences.
See how Productsup helps the world’s biggest beauty and wellness brands
"With Productsup, we no longer have to manually edit and transform product content from our PIM to suit our digital retailers’ requirements. Our marketing teams have greatly increased their agility through automation and now focus on scaling up our business."
"Weleda offers a wide range of organic and 100% natural personal care products and is a true advice brand. The partnership with Productsup will help us to further professionalize our online presence. This way we can offer our consumers and retailers an optimal brand experience, relevant product information and tailored advice during all digital touchpoints of the customer journey."
“We needed an enterprise-grade platform that could handle complex data, integrate with our existing tech stack, and provide a comprehensive view of our product data ecosystem – all while having a user-friendly interface. Productsup’s product-to-consumer platform delivers on all of these requirements, equipping our team with the leading-edge technology needed to reach consumers in the fastest and most cost-effective way.”
"Productsup helps us optimize our content, enabling us to take the next step in e-commerce. The platform gives us the ability to create exclusive and especially enriched content for each retailer online. The goal of this is to help the consumer in the best possible way."
Brand challenges in the way of global success
Beauty and wellness brands need to deal with many pain points before they can achieve both content and operational excellence. Excessive manual work and internal friction reduce efficiency, while a changing market and consumer demands negatively impact sales.
Operational and regulatory obstacles
Excessive manual processes for product content syndication affect time-to-market and data quality. Strict regulations, regional silos, and internal frictions complicate marketing efforts.
Changing market and consumer dynamics
Appealing to new audiences like Gen Z with authentic stories, while simultaneously meeting cultural standards is difficult. Social commerce and influencer partnerships are key but complex.
Rapidly evolving technical landscape
Generative AI is crucial for beauty brands but risks inconsistency and depersonalized marketing. Brands bet on DTC operations to compete but often have to rely on third-party integrations.
Our Product-to-Consumer solution
Advertising PX
- Attract local online shoppers with localized feeds for LIA campaigns on Google and Facebook.
- Manage your product content on Google Merchant Center easily and optimize your Google ads.
- Create complete product catalogs for shopping journeys on TikTok, Pinterest, Facebook, and Instagram.
Marketplaces PX
- Create appealing product images for online channels and highlight product benefits and USP’s.
- Build a compelling brand story and enrich your Amazon product listings by creating and exporting A+ Content.
- Publish your product content to any Amazon (Business) Marketplace worldwide.
Retail PX
- Access key insights into content performance per retail channel, product category, and brand. Easily collaborate with content syndication stakeholders using integrated collaboration tools.
- Enable your business partners to export or download product catalogs in multiple formats.
5 quick tips to optimize your digital shelf
1. Audit your current product listings
Review how your products currently appear and perform, this will quickly give you good insights on what can and should be improved.
2. Enhance your product images
High-quality images can increase conversion rates by up to 30% compared to low-quality images. Easily improve your images with Productsup’s image designer.
3. Create engaging descriptions
AI Data Services makes it easy to generate product descriptions tailored to a specific target audience to increase conversion.
4. Implement SEO best practices
Integrate SEO keywords in your product content to appear in search engines and empower consumers to find your products organically.
5. Localize for different markets
Automated feed and content translation tools enable you to localize your product listings per market, increasing your commercial reach.
Explore more resources
Beiersdorf reduced their cost by 10%
Learn how Beiersdorf streamlined the process of exporting 1.8 million products per month with the Productsup P2C platform.
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Selling beauty products to Gen Z in 2024
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