Powering product experiences for beauty and wellness
Friction in feed management and syndication for beauty brands
Operational and regulatory obstacles
Manual processes for feed management and product content syndication affect time-to-market and data quality. Strict regulations and regional siloes complicate marketing efforts.
Changing market and consumer dynamics
Appealing to specific audiences while meeting cultural standards is difficult. Social commerce and influencer partnerships are key but difficult to navigate.
Rapidly evolving technical landscape
New technologies, like generative AI, present tremendous opportunities; however, they require proper implementation. Failure to leverage these tools correctly creates brand inconsistency and depersonalized marketing.
Productsup’s frictionless feed management
and syndication platform
Competitive advantages of Productsup’s beauty and wellness ecommerce solutions
Increase conversion rate
Create on-brand, compelling visuals and descriptions that showcase your product's benefits to engage consumers and increase conversion rates
Accelerate time-to-market
Ensure your product content meets the requirements of retailers, marketplaces, and advertising channels to launch (new) products faster on any channel.
Reach new audiences
Gain direct access to 2,500+ channels and syndicate your product content automatically to expand your brand’s visibility and attract new customers.
Discover how...
Retailer and distributor channels
Reach all global retailers, distributors, and data pools
Why leading beauty and wellness brands trust Productsup
"With Productsup, we no longer have to manually edit and transform product content from our PIM to suit our digital retailers’ requirements. Our marketing teams have greatly increased their agility through automation and now focus on scaling up our business."
"Weleda offers a wide range of organic and 100% natural personal care products and is a true advice brand. The partnership with Productsup will help us to further professionalize our online presence. This way we can offer our consumers and retailers an optimal brand experience, relevant product information, and tailored advice during all digital touchpoints of the customer journey."
“We needed an enterprise-grade platform that could handle complex data, integrate with our existing tech stack, and provide a comprehensive view of our product data ecosystem – all while having a user-friendly interface. Productsup’s platform delivers on all of these requirements, equipping our team with the leading-edge technology needed to reach consumers in the fastest and most cost-effective way.”
"Productsup helps us optimize our content, enabling us to take the next step in ecommerce. The platform gives us the ability to create exclusive and especially enriched content for each retailer online. The goal of this is to help the consumer in the best possible way."
5 quick tips to optimize your digital shelf
1. Audit your current product listings
Leverage our platform’s performance insights to identify opportunities to reallocate ad spend and improve product content.
2. Enhance product images
Use our dynamic creative optimization tool to enhance your product images based on real-time data.
3. Create engaging descriptions
Our suite of advanced AI tools makes it easy to generate product descriptions tailored to a specific target audience.
4. Implement SEO best practices
Integrate SEO keywords in your product content to appear in search engines and empower consumers to find your products organically.
5. Localize for different markets
Our AI-powered translation tools enable you to localize your product listings per market, increasing your commercial reach.
Explore more resources for beauty product content management
How Beiersdorf reduced costs by 10%
Learn how Beiersdorf exports 1.8 million products per month seamlessly with the Productsup platform.
Extreme makeover: Product content edition
Discover actionable tips to optimize your beauty brand content. Learn how to boost conversions, drive sales, and improve brand visibility.
Top 10 consumer trends for 2025
Explore the top trends emerging in 2025 and explore practical strategies to help keep your brand competitive.
