Free guide
Facebook and Instagram guide
Discover the latest trends for optimizing Facebook and Instagram campaigns to reach your full sales potential
Summary
Meta’s advertising prowess is always evolving, offering new features and tools for businesses to improve their reach with target consumers. It’s also invested heavily in making its platforms key shopping destinations – 44% of Instagram users now use the app to shop on a weekly basis, and 19% of US consumers start their shopping search on Facebook.
To help you keep track of the latest advertising opportunities on Facebook and Instagram, our expert feed managers created a comprehensive guide filled with best practices and leading industry examples.
Download the guide to learn:
- An overview of the top Facebook and Instagram ad formats, including Meta Advantage+ catalog ads
- Best practices for setting up and maintaining your Facebook and Instagram product catalogs
- Tips for leveraging Facebook and Instagram Shops
- Strategies for streamlining your product content across all Meta platforms