World of Content will soon become Productsup
The combined capabilities of both companies provides businesses with complete control over their product information within the commerce ecosystem, enabling them to sell more, sell faster, and reach more consumers around the globe.
Combined product experiences create more success
With the acquisition of World of Content, Productsup builds on its leadership status in the product-to-consumer space. Productsup is the only global, scalable solution equipped to bring brands all the benefits and competitive advantage from delivering high-quality product information to consumers every time, powering frictionless commerce experiences worldwide.
Advertising PX
Best-in-class feed management that enables easy management of the complex advertising channel landscape. Sell more, sell faster, and reach more consumers on more channels.
Marketplaces PX
Empowers companies to sell more and faster with a direct-to-consumer (D2C) strategy, successfully working with multiple marketplaces quickly and efficiently.
Distribution PX
Content syndication solution that helps industrial brand manufacturers to collect, optimize, and share technical and non-technical product data to retailers and data pools.
Retail PX
Enables brand manufacturers to sell more and faster by importing, enriching, and then sharing personalized and optimized product content to any retailer in the world.
Onboarding PX
Efficiency and speed for product data onboarding from multiple suppliers in any format, boasting revolutionary collaboration features for stakeholders.
Performance Insights PX
Ultimate reporting and analytics tool for performance marketers that enables faster, smarter decisions on paid media investments.
"Thanks to the Productsup P2C platform, we can now automatically deliver product data to our stakeholders in the right format at any time, guaranteeing excellent data quality along our product information value chains."
Read more: How Hansgrohe uses Productsup platform to automate their product data distribution
Productsup acquires World of Content
- Enhanced product data delivery
- Expanded global footprint
- Increased resources
- Verticalized expertise
- Seamless collaboration