Google Comparison Shopping Services (CSS)
Is the Productsup Google CSS add-on right for you?
This powerful extension is ideal for digital advertisers and marketing teams who:
- Are struggling with high Google Shopping costs and generic ad performance
- Are looking to significantly boost conversion rates and revenue growth
- Want to gain a competitive edge in a crowded online marketplace
How does Google CSS work? Understanding Comparison Shopping Services
Productsup as your Google CSS partner: How can you optimize your Google Shopping performance?
1.
With Productsup’s Google CSS add-on, you can manage all of your product data for Google Shopping in the same place you manage data for every other ecommerce and advertising channel.
2.
By freeing up ad spend, you can reallocate your budget and make your bids go further in the auction.
3.
With our advanced Keyword CSS feature, you can adjust ad URLs based on search intent. Users are directed to a separate page where your products are featured over competitors’.
What are the benefits of Google CSS?
Reduce costs
By eliminating Google’s margin, see an immediate reduction in your Google Shopping cost per click (CPC) by up to 20%. With Productsup as your CSS partner, 100% of your ad spend goes towards your ad clicks.
Boost conversion rates
Unique to the Productsup CSS partnership, our advanced Keyword CSS feature improves the user journey even further by leading traffic to merchant-branded pages relevant to their search intent, leading to higher conversion rates.
Gain a competitive advantage
Gain a distinct edge over competitors with advanced targeting and custom landing pages that showcase only your products, increasing the visibility of your products compared to competitors.
Explore what makes Productsup truly unique!
Advanced AI and automation
All-in-one platform
Top-rated performance
Two trillion products processed each month
Global partner network
Academy for self-paced learning
Want proof? See what our customers have to say
1,000+ happy customers
"Data feed management is one of the most undervalued assets in online marketing, it’s crucial for business success. Feed-based marketing has become our bread and butter. If we didn’t have Productsup, we’d potentially miss out on 10% traffic because we couldn’t efficiently optimize our data feeds."
“We now have full control over our product data feeds. Using the Productsup platform, we can adjust, analyze, and control our product data on an ad-hoc basis at any time. This enables us to consistently provide our customers with excellent shopping experiences.”
“Productsup helps us navigate today’s commerce complexity by offering an all-in-one tool that allows us to structure our data and get it ready for our marketing partners in a quick and easy manner. Without the Productsup platform, it would be very difficult to meet all of the various channel requirements and optimize our product data for our customers.”
"After launching several online shops over the last years, we need to be able to quickly adapt product information for more than 400.000 products to local markets and audiences. Productsup is an extremely flexible tool that helps us expand internationally."
"Being able to manage all our feed management processes and activities from the Productsup platform helps us deal with commerce anarchy by quickly releasing accurate product information for our vendors to over 30 channels."
"Given the flexibility and numerous possibilities offered by Productsup, we were able to not only create data feeds quickly, but also to optimize and adjust them to match the individual requirements of the different channels."
Want proof? See what our customers have to say
"Data feed management is one of the most undervalued assets in online marketing, it’s crucial for business success. Feed-based marketing has become our bread and butter. If we didn’t have Productsup, we’d potentially miss out on 10% traffic because we couldn’t efficiently optimize our data feeds."
“We now have full control over our product data feeds. Using the Productsup platform, we can adjust, analyze, and control our product data on an ad-hoc basis at any time. This enables us to consistently provide our customers with excellent shopping experiences.”
“Productsup helps us navigate today’s commerce complexity by offering an all-in-one tool that allows us to structure our data and get it ready for our marketing partners in a quick and easy manner. Without the Productsup platform, it would be very difficult to meet all of the various channel requirements and optimize our product data for our customers.”
"After launching several online shops over the last years, we need to be able to quickly adapt product information for more than 400.000 products to local markets and audiences. Productsup is an extremely flexible tool that helps us expand internationally."
"Being able to manage all our feed management processes and activities from the Productsup platform helps us deal with commerce anarchy by quickly releasing accurate product information for our vendors to over 30 channels."
"Given the flexibility and numerous possibilities offered by Productsup, we were able to not only create data feeds quickly, but also to optimize and adjust them to match the individual requirements of the different channels."
Keep learning about Google CSS!
Cracking the CSS code: Maximize ROI from your Google Shopping campaigns
Productsup launches new Comparison Shopping Services to maximize Google Shopping ROI
