About Productsup

Productsup powers commerce success by enabling the flow of perfect product content, fully optimized for every channel and target consumer worldwide.

What we do

Processing over two trillion products a month, the Productsup Product-to-Consumer (P2C) platform imports, optimizes, contextualizes, and distributes product content across more than 2,500 marketing and retail channels.

By providing full control over product, brand, and service experiences, Productsup enables companies to overcome commerce complexity to deliver a consistent customer experience across all channels.
The highly scalable platform is equipped for even the most sophisticated enterprise customers, helping them reach all of their target consumers worldwide and maximize their full potential. Productsup is trusted by more than 1,000 global companies, such as Coca-Cola, Sephora, and ALDI, handling more monthly data requests than Google’s consumer search service.

In 2022, Productsup raised over $70M in funding from Bregal Milestone and Nordwind Capital and acquired World of Content.

Our company values

Achieve

We champion a "get things done" attitude and work together to accomplish our goals. We focus on achieving real results we can be proud of.

We do this by taking ownership of our work and being solution-oriented.
Build

In order to build something great, we need to continuously learn from each other, share ideas, collaborate, and innovate.

We welcome different perspectives and new ideas.
Care

We care for the team, and that means we support and respect each other. We care for our customers, our partners, and our shareholders.

We help one another by going the extra mile and setting a positive example.

Our CSR initiatives

As part of our corporate social responsibility, we empower change and strive to create the conditions for people and the planet to succeed together.

Volunteer days

We encourage our team members to support their local communities by volunteering with a nonprofit or NGO for one working day each year. Collectively, we’ve contributed hundreds of hours toward making a positive impact in cities around the world.
Tree planting

Combining the positive effects of being active and getting outside, our 30-day walking challenge serves as a fun competition between colleagues to turn their footsteps into forests. In 2024, we planted 3,042 trees and captured 943 tons of CO2 (the equivalent of driving 1.6M kilometers).

In appreciation of our customers and partners, we also plant trees on their behalf through Treedom. See our forest here!
Employee resource groups

Formed and led by our team members, Productsup ERGs are communities within our company for people to connect with others who share certain identities or life experiences. Our ERGs aim to celebrate our diversity and foster a more inclusive workplace.

The Productsup team

The Productsup team has drawn on its experience at major enterprise software firms such as Siebel, IBM, Oracle, HP, TIBCO, Informatica, and Qlik to deliver the world’s fastest and most scalable P2C platform.

We know that regardless of how complex the route between a product or service and the consumer is, creating perfect product content journeys is essential to commerce success.